Constructing an Asian Look: Beauty Ideals and Cosmetic Surgery in Malaysia
Event details:
Time: 10:30 AM -12:00 PM Date: March 4, 2020 Venue: IKMAS Meeting Room, 每日大赛app, Bandar Baru Bangi All are welcome
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Abstract:
How do beauty ideals spread transnationally? This talk addresses the phenomenon of cultural globalization using the case of beauty ideals for cosmetic surgery in Malaysia. In it, I argue that Malaysian cosmetic surgeons balance and mediate between transnational beauty ideals and national tastes, producing embodied cosmetic surgery looks for individual patients.听Malaysian cosmetic surgeons facilitate the spread of regional cultural forms from around Asia in selectively drawing on circulating beauty ideals in constructing different 鈥渓ooks鈥 for their patients.听This intermediary role has broader implications for how to think about the flow of ideas and concepts across national borders.
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Alka Menon is an Assistant Professor of Sociology at Yale University, where she is also a Research Fellow at the MacMillan Center for International and Area Studies and member of the Yale Council on Southeast Asian Studies. Her research examines the effects of globalization and medical consumerism on physician authority and healthcare. Her work has been published in听Ethnic and Racial Studies,听Social Science & Medicine, and听Poetics. Menon received her PhD in Sociology from Northwestern University in 2018.