{"id":9084,"date":"2025-10-31T09:06:10","date_gmt":"2025-10-31T01:06:10","guid":{"rendered":"https:\/\/www.ukm.my\/jem\/?post_type=article&#038;p=9084"},"modified":"2025-11-28T15:52:58","modified_gmt":"2025-11-28T07:52:58","slug":"a-comparison-of-survival-and-truncated-negative-binomial-models-modelling-tourist-length-of-stay-in-sabah-using-the-theory-of-planned-behaviour","status":"publish","type":"article","link":"https:\/\/www.ukm.my\/jem\/article\/a-comparison-of-survival-and-truncated-negative-binomial-models-modelling-tourist-length-of-stay-in-sabah-using-the-theory-of-planned-behaviour\/","title":{"rendered":"A Comparison of Survival and Truncated Negative Binomial Models: Modelling Tourist Length of Stay in Sabah Using the Theory of Planned Behaviour"},"content":{"rendered":"<p><em>In the present study, a comparative analysis was conducted between count-based and survival analysis models to understand the dynamics affecting the length of stay (LOS) of tourists in Sabah. In addition, the impacts of the socio-demographics, trip characteristics, theory of planned behaviour (TPB) and tourism activities on the LOS of tourists were examined. The data obtained from a survey of 725 departing tourists were analysed using a count-based truncated negative binomial (TNB) model and a survival analysis model. The factors of education level, income level, travelling with family, visiting friends and family, luxury accommodation, and full-board tour packages correlated with longer LOS. The comparative modelling approach provided a robust framework for the LOS analysis, demonstrating how different methods can yield holistic insights. <\/em><em>These insights are valuable for tourism marketers to develop tailored packages targeting these specific segments. Most of the tourism activities had a positive impact on LOS, validating Sabah\u2019s offerings for extending the LOS of tourists.<\/em><\/p>\n","protected":false},"template":"","tags":[],"jel-code":[],"article-type":[1329],"class_list":["entry","author-asriwn","post-9084","article","type-article","status-publish","article-type-normal-article"],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/article\/9084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":1,"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/article\/9084\/revisions"}],"predecessor-version":[{"id":9088,"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/article\/9084\/revisions\/9088"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/media?parent=9084"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/tags?post=9084"},{"taxonomy":"jel-code","embeddable":true,"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/jel-code?post=9084"},{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/www.ukm.my\/jem\/wp-json\/wp\/v2\/article-type?post=9084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}