behaviour – Jurnal Pengurusan /jurnalpengurusan Thu, 29 Aug 2024 07:04:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 Examining the Influence of Departure Levy on Air Travel Intentions: An Empirical Study in Malaysia /jurnalpengurusan/article/examining-the-influence-of-departure-levy-on-air-travel-intentions-an-empirical-study-in-malaysia/?utm_source=rss&utm_medium=rss&utm_campaign=examining-the-influence-of-departure-levy-on-air-travel-intentions-an-empirical-study-in-malaysia Thu, 01 Aug 2024 21:40:22 +0000 /jurnalpengurusan/?post_type=article&p=7333 The introduction of departure levy in the airline industry is becoming a common practice globally, intending to generate revenue and address environmental concerns. However, the impact of these levy on passengers’ behaviour remains a topic of debate. To better understand the factors influencing Malaysian airline passengers’ behaviour in response to departure levy, the Theory of Planned Behaviour (TPB) was employed in a survey of 412 respondents. The research employed multiple regression analysis to examine the relationships of variables. The survey revealed some insightful findings. Firstly, positive attitudes towards departure levy were found to be strongly correlated with their propensity to use airline services. Secondly, passengers perceived behavioural control strongly influenced their behaviour. Thirdly, the passenger’s perception of departure levy was found to be a key factor in determining the likelihood of using airline services. These findings provide valuable insights into the impact of taxation measures on passenger behaviour and can inform evidence-based airline economic development policies. Understanding passengers’ attitudes towards departure levy helps policymakers and stakeholders identify potential revenue streams, boosting airline economic viability, especially during industry disruptions. Insights into levy perceptions impact ticket pricing strategies, helping airlines optimize revenue while staying competitive. Policymakers can use behavioural insights to design sustainable aviation policies, promoting air travel while addressing environmental concerns.

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]]> Examining Users’ Trust in the Travel Information Provided in Social Networking Services (SNS) /jurnalpengurusan/article/examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns/?utm_source=rss&utm_medium=rss&utm_campaign=examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns Sat, 08 Oct 2022 05:50:58 +0000 /jurnalpengurusan/?post_type=article&p=1871 Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of data analysis to assess the hypothesized relationships. The findings revealed that users’ trust in travel information provided by SNS is heavily linked with perceived values. Users are heavily reliant on SNS as they consider SNS as reliable avenues to obtain recent travel information at anytime and anywhere to aid their decision making. At the same time, they are still concerned that their personal detailss are being misused by others without their consent. The quantitative results delivered instrumental understanding to the tourism-related organizations regarding the significant factors affecting users’ trust in travel information provided by SNS. It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. Suggestion for future research is also presented.

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