/jurnalpengurusan Thu, 15 Feb 2024 03:39:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 /jurnalpengurusan/article/extending-the-innovation-characteristic-model-to-private-label-products-brand-trust-as-the-new-innovation-characteristic/?utm_source=rss&utm_medium=rss&utm_campaign=extending-the-innovation-characteristic-model-to-private-label-products-brand-trust-as-the-new-innovation-characteristic Fri, 31 Mar 2023 07:12:55 +0000 /jurnalpengurusan/?post_type=article&p=6872 In innovation adoption, potential adopters are expected to rely on the brand name of the innovation to determine its quality level. Because risks are involved in most innovation adoption, dependency appears between the consumer and the brand. With little attention being put to analyze brand trust in consumer brands and diffusion studies, this study conceptually proposes an innovation characteristic model which includes brand trust as the new innovation characteristic and mediates existing characteristics to adoption intention in the existing literature. Certain private label products are also selected as the innovation subject herein and are expected to draw retail practitioners’ attention to the importance of brand management. Retailers’ efforts are deemed worthless if retailers do not pay attention to brand trust, which is the underlying cause of private label failure in developing markets. The empirical results herein are expected to aid in augmenting the influence of brand trust on any innovation adoption and further highlight the importance of brand management for retail and private label brands.

]]> /jurnalpengurusan/article/the-influence-of-brand-image-and-brand-personality-on-brand-loyalty-mediating-by-brand-trust-an-empirical-study/?utm_source=rss&utm_medium=rss&utm_campaign=the-influence-of-brand-image-and-brand-personality-on-brand-loyalty-mediating-by-brand-trust-an-empirical-study Sat, 08 Oct 2022 06:47:39 +0000 /jurnalpengurusan/?post_type=article&p=2012 The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty. This study was carried out because only a few studies have examined the influence of brand image, brand personality, and brand trust on brand loyalty. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis. The findings revealed significant relationships between brand image and brand loyalty. However, this study did not find any significant relationships between brand personality and brand loyalty. In addition, brand trust is found to mediate the relationships between brand personality and brand loyalty, and brand trust does not mediate the relationships between brand image and brand loyalty. The study concludes with a discussion on the contributions, limitations as well as suggestions for future research.

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