/jurnalpengurusan Mon, 10 Oct 2022 00:45:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/relationship-quality-and-e-loyalty-towards-online-travel-agency-ota-social-exchange-theory-perspective/?utm_source=rss&utm_medium=rss&utm_campaign=relationship-quality-and-e-loyalty-towards-online-travel-agency-ota-social-exchange-theory-perspective Sun, 09 Oct 2022 18:24:00 +0000 /jurnalpengurusan/?post_type=article&p=4700 Drawing from the social exchange theory, the study extends the merits model of ICTR and examine the correlation of communication, transaction, and relational on relationship quality and e-loyalty towards the online travel agency (OTA). The data for the present study were collected from 190 tourists in Sabah, Malaysia. For our data purification and paths analysis, we employed structural equation modeling using PLS-SEM. The initial analysis of the current framework produces strong nomological validity. The path-coefficient analysis indicates that all dimensions of communication, transaction and relational have strong correlations as reliable antecedents for both trust and satisfaction. Correspondingly, the findings indicate that both of our latent constructs of relationship quality positively influence consumers’ sense of e-loyalty towards OTA. The bootstrapping analysis also offers credence on the relationship quality of trust and satisfaction as a significant mediator for e-loyalty. Limitations and recommendations for future research are also discussed and noted.

]]> /jurnalpengurusan/article/managing-the-dimensions-of-relationship-marketing-in-the-food-service-industry/?utm_source=rss&utm_medium=rss&utm_campaign=managing-the-dimensions-of-relationship-marketing-in-the-food-service-industry Sun, 09 Oct 2022 16:18:43 +0000 /jurnalpengurusan/?post_type=article&p=4649 The present paper proposes a new instrument for measuring relationship marketing that is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified. The proposed 31-item instrument is empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatory factor analyses. A factorial analysis suggests that relationship marketing is a multidimensional construct consisting of four key dimensions: trust, communication, empathy and commitment. A subsequent multiple regression analysis reveals that all of the dimensions are positively correlated with customer loyalty and trust is the most important dimension.

]]> /jurnalpengurusan/article/the-moderating-function-of-communication-on-the-relationship-between-entrepreneurship-orientation-learning-orientation-and-international-relationship-trust/?utm_source=rss&utm_medium=rss&utm_campaign=the-moderating-function-of-communication-on-the-relationship-between-entrepreneurship-orientation-learning-orientation-and-international-relationship-trust Sun, 09 Oct 2022 14:34:59 +0000 /jurnalpengurusan/?post_type=article&p=4512 Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign market knowledge and consequently reduce their uncertainties that are caused by the unfamiliarity of international markets. Although building trust is central to fostering inter- organizational relationships, limited research effort has been exerted on the process of developing and maintaining a trusting relationship. Based on resource-based view, this study assumes that capability in building international relationship trust is a function of organizational unique cultural orientations namely entrepreneurship orientation and learning orientation. Furthermore, the literature demonstrates that communication between partners moderates the relationship between entrepreneurship orientation and learning orientation, and relationship trust. Data was collected from small and medium business exporters in manufacturing sector. The sample consisted of 179 participants and data was analyzed using hierarchical moderated regression analysis. The results show that the relationship between learning orientation and trust is moderated by communication. In addition, the relationship between entrepreneurship orientation and trust is positive and significant. At the end of this paper, discussion, implications and limitations are presented.

]]> /jurnalpengurusan/article/xyz-application-as-a-tool-for-teaching-and-learning-in-institutions-of-higher-learning-an-exploratory-study/?utm_source=rss&utm_medium=rss&utm_campaign=xyz-application-as-a-tool-for-teaching-and-learning-in-institutions-of-higher-learning-an-exploratory-study Sat, 08 Oct 2022 14:40:19 +0000 /jurnalpengurusan/?post_type=article&p=2878 Teaching and learning in institutions of higher learning has undergone transformation as a result of rapid development in the field of communication and technologies. The emergence of social networking sites has paved the way for the enhancement of teaching and learning approaches. The focus of this study is on ‘XYZ’ application (the actual name is not disclosed due to confidentiality) that was recently launched in Malaysia. Using a mixed research method, the study investigated the perceptions of undergraduate students in a public university to identify the viability of this application in comparison with other applications and to analyze its effectiveness as a tool for teaching and learning. The findings indicate the application has good features that enhance the effectiveness of the teaching and learning process. However, there is concern about the limited compatibility of this application. The paper ends with recommendations on how the application can be improved.

]]> /jurnalpengurusan/article/impak-komunikasi-terhadap-penerimaan-inovasi-penanaman-padi/?utm_source=rss&utm_medium=rss&utm_campaign=impak-komunikasi-terhadap-penerimaan-inovasi-penanaman-padi Sat, 08 Oct 2022 08:55:47 +0000 /jurnalpengurusan/?post_type=article&p=2338 Paddy plantation is an important industry in Malaysia. Advancement and innovation are important elements in improving this industry. Introduction of new technology and innovation are influenced by several factors including communication. The use of effective communication could possibly increase the innovation diffusion in multiple sectors. This study looks on the impact of communication towards innovation on paddy plantation. Three important aspects which include role of farmers, knowledge and information of the farmers and innovation management in the context of communication were investigated to understand its impacts towards innovation acceptance among farmers. This research was undertaken among farmers in Perak which involved 150 paddy farmers as respondents. The findings revealed that communication plays an important role towards acceptance of innovation among the paddy farmers. Selection of the correct communication channel increases the innovation acceptance. Suggestions to improve communication are also added in the last section of this study.

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