competitive advantage – Jurnal Pengurusan

Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis

Nur_161 — Sat, 08 Oct 2022 18:58:08 +0000

Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution of product characteristics to the competitive advantage of Malaysian private housing developers. Using semi-structured snowball interviews, this qualitative study aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successful project management coupled with a product selling price that reflects the location, quality and innovativeness of the product, count toward the developer’s reputation and branding. This paper expands the academic housing development literature by providing specific and in-depth information on housing developer products in Malaysia.

Supply Chain Management (SCM) Utilisation Based on SCM Drivers in Manufacturing Industry

sufizulkarnain01 — Sat, 08 Oct 2022 07:23:15 +0000

Supply chain management (SCM) plays a significant role in enabling manufacturing industry to gain competitive advantage. However, very little attention has been paid to SCM utilisation in manufacturing industry. Therefore, the objective of the study is to explore the awareness of SCM among manufacturers, to determine SCM utilisation based on SCM drivers and to determine the relationship between SCM and competitive advantage. This study has focused on the management aspects of SCM, and provides a theoretical framework to understand a company’s performance through SCM in achieving competitiveness. The research design which was based on the established and recommended procedures in literature was utilised to determine the nature of the methodology. A quantitative approach through questionnaire development was utilised. Data collection was distributed randomly to 200 respondents from the manufacturing industry in Malaysia. 150 completed questionnaires were returned and used to measure the relationship between SCM drivers and competitive advantage. The relationship between SCM and competitive advantage were tested and inventory, transportation, information technology, and pricing were found to be strongly related to the competitive advantage in the manufacturing industry; meanwhile, the results show that outsourcing and facility were not strongly related to the competitive advantage. The findings of this study have contributed both to the academic and pragmatic realms. This study adds to the literature on SCM. The results have been essential to measure the implications of SCM in the manufacturing industry.

Knowledge Acquisition and Product Development Capability Magnify Competitive Advantage: Insight into Higher Education Institutions of Pakistan

khairul23 — Fri, 07 Oct 2022 02:08:35 +0000

With the emergence of a knowledge-based economy, knowledge has become an integral factor in providing a competitive advantage for organizations including higher education institutions. The objective of this study is to empirically examine the mediating effect of product development capability (PDC) in the relationship between knowledge acquisition (KA) and competitive advantage (CA) in public higher education institutions (PHEIs) of Pakistan. Data were collected through a self-administered questionnaire. A total of one hundred questionnaires were distributed through random sampling technique to vice-chancellors of PHEIs eliciting eighty-six respondents or a response rate of eighty-six percent. Data were analysed by using PLS through a structural equation modelling approach. The findings revealed significant positive effect of KA and PDC on CA. Additionally, KA also produced a significant positive effect on PDA. Further, PDA was shown to mediate the relationship between KA and CA. The current research provides more specific direction on how practitioners can strategically gain CA through KA and PDC within context of PHEIs of Pakistan.