Corporate social responsibility – Jurnal Pengurusan

Corporate Social Responsibility and SME Sustainability: A Systematic Literature Review

asriwn — Wed, 02 Jul 2025 00:03:11 +0000

Given the growing importance of sustainability and the unique challenges faced by small and medium-sized enterprises (SMEs), this study conducted a systematic literature review on the relationship between SMEs’ corporate social responsibility (CSR) and corporate sustainability (CS). A total of 41 peer-reviewed articles published between 2003 and 2023 were analyzed, revealing that CSR positively influences CS across including environmental, social, and financial dimensions. However, notable differences were found between SMEs and large enterprises in terms of CSR implementation mechanisms. While large enterprises rely on formal structures like corporate governance, SMEs demonstrate more diverse and informal approaches. The review also identified key research gaps: a lack of integrated, multidimensional analyses; limited comparisons of firm size; and an overreliance on subjective primary data. To address these limitations, more comprehensive, comparative, and data-driven studies are required. This paper contributes to a deeper understanding of how CSR can enhance SMEs’ long-term sustainability and offers valuable directions for future research and practice.

The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior

Faris A181711 — Mon, 10 Oct 2022 13:43:04 +0000

The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed results in term of significance of the relationships between economic, social, and legal concerns and consumers’ purchasing behavior. Environmental concerns had an insignificant relationship with consumers’ purchasing behavior. The results of this research may help managers in managing their businesses, since a single CSR strategy cannot be competitive for corporations to participate in the current global business environment. The findings may be useful to policymakers as it encourages corporations to engage actively in CSR. The outcome of this research may expand the knowledge base on CSR, since most of the investigations on consumers’ responses to CSR have been limited to a few states in Malaysia.

Corporate Social Responsibility for Takaful Industry’s Branding Image

amrularshad — Sun, 09 Oct 2022 15:19:09 +0000

This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective.

Corporate Social Responsibility, Earnings Management and Industry Type: Does CSR Reinforce Entrenchment Strategy?

khairul23 — Fri, 07 Oct 2022 01:54:59 +0000

Managers could opportunistically misuse corporate social responsibility (CSR) to obfuscate earnings management (EM) by reporting more CSR activities that eventually accomplished stakeholders’ advocacy as their demands on CSR are satisfied. Likewise, sensitive industries have a higher commitment to CSR to appease their stakeholders’ adverse reactions to the nature of their business. This study examines the relationship between EM and sensitive industries on CSR (proxied by the quality of CSR disclosure) and the moderating role of sensitive industries in the relationship between EM and CSR. Employing multiple regression analysis on Malaysian public listed companies for the year 2016, this study finds an insignificant association between EM and CSR, a positive association between sensitive industries companies and CSR and sensitive industries moderate the relationship between EM and CSR. This study offers practical implications for companies to strengthen their corporate governance mechanisms and for investors to cautiously evaluate the companies’ ethics.