/jurnalpengurusan Sat, 15 Oct 2022 10:46:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/managing-the-dimensions-of-relationship-marketing-in-the-food-service-industry/?utm_source=rss&utm_medium=rss&utm_campaign=managing-the-dimensions-of-relationship-marketing-in-the-food-service-industry Sun, 09 Oct 2022 16:18:43 +0000 /jurnalpengurusan/?post_type=article&p=4649 The present paper proposes a new instrument for measuring relationship marketing that is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified. The proposed 31-item instrument is empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatory factor analyses. A factorial analysis suggests that relationship marketing is a multidimensional construct consisting of four key dimensions: trust, communication, empathy and commitment. A subsequent multiple regression analysis reveals that all of the dimensions are positively correlated with customer loyalty and trust is the most important dimension.

]]> /jurnalpengurusan/article/meneliti-kesan-tanggungjawab-sosial-korporat-dan-imej-terhadap-kesetiaan-pelanggan-dalam-kalangan-pembeli-barangan-runcit/?utm_source=rss&utm_medium=rss&utm_campaign=meneliti-kesan-tanggungjawab-sosial-korporat-dan-imej-terhadap-kesetiaan-pelanggan-dalam-kalangan-pembeli-barangan-runcit Sat, 08 Oct 2022 20:57:18 +0000 /jurnalpengurusan/?post_type=article&p=3860 This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research

]]> /jurnalpengurusan/article/what-are-the-attractiveness-aspects-that-influence-customer-loyalty-to-homestays-a-study-in-taiwan/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-attractiveness-aspects-that-influence-customer-loyalty-to-homestays-a-study-in-taiwan Sat, 08 Oct 2022 14:19:10 +0000 /jurnalpengurusan/?post_type=article&p=2820 The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan.

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