/jurnalpengurusan Tue, 11 Oct 2022 04:06:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/market-orientation-and-entrepreneurial-success-mediating-role-of-entrepreneurial-learning-intensity/?utm_source=rss&utm_medium=rss&utm_campaign=market-orientation-and-entrepreneurial-success-mediating-role-of-entrepreneurial-learning-intensity Tue, 11 Oct 2022 04:06:28 +0000 /jurnalpengurusan/?post_type=article&p=5273 We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial success? Drawing on marketing and learning literature, we proposed that market orientation and entrepreneurial learning intensity influence entrepreneurial success. Based on resource-advantage theory, we believed that market orientation and entrepreneurial learning intensity are complementary resources in enhancing the capability of firms to gain competitive advantage. Through a simple mediation analysis, we posited that market orientation positively impact entrepreneurial success through entrepreneurial learning intensity. Based on data collected, by using questionnaire survey involving 125 owners of established small and medium-sized service enterprises around Malaysia, findings confirmed that market orientation, entrepreneurial learning intensity and entrepreneurial success are significantly related. Entrepreneurial learning intensity partially mediated the relationship between market orientation and entrepreneurial success. Lastly, discussion and implications of the research findings are provided in understanding the scenario of entrepreneurial success of small and medium-sized service enterprises in Malaysia.

]]> /jurnalpengurusan/article/the-impact-of-environmental-leadership-on-entrepreneurial-success-the-moderating-role-of-green-organizational-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=the-impact-of-environmental-leadership-on-entrepreneurial-success-the-moderating-role-of-green-organizational-behavior Sat, 08 Oct 2022 06:12:23 +0000 /jurnalpengurusan/?post_type=article&p=1884 The research aims at improving the employees’ understanding about the moderating effect of green organizational behavior on the relationship between environmental leadership and entrepreneurial success, based for exploring opinions 874 employee, working at General Company for Southern Cement, Iraq. The results supported the hypotheses that entrepreneurial success is positively influenced by each environmental behavior that the leader adopts. The results also proved that the green organizational behavior exerted a positive effect on entrepreneurial success. In addition, the green organizational behavior exhibited a moderating effect on the nature of relationship between environmental leadership and entrepreneurial success. Thus, it can be inferred that this outcome contributes towards the improvement of giving importance to environmental behaviors which a leader should adopt. The research concluded with various insights that could create a great impact and pave the way for a sustainable future with regards to nature of relationship among the variables.

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