/jurnalpengurusan Fri, 12 Dec 2025 03:02:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/firm-innovativeness-and-the-mediating-role-of-online-co-creation-and-tourist-satisfaction-a-pathway-to-ewom/?utm_source=rss&utm_medium=rss&utm_campaign=firm-innovativeness-and-the-mediating-role-of-online-co-creation-and-tourist-satisfaction-a-pathway-to-ewom Wed, 10 Dec 2025 08:42:36 +0000 /jurnalpengurusan/?post_type=article&p=7956 Digitalization fuels firm innovativeness, meeting tourist expectations through online co-creation. This study investigates the impact of online co-creation on tourist satisfaction and electronic word-of-mouth (eWOM) within the travel agency sector. Additionally, the study examined the mediating roles of tourist participation in online co-creation between firm innovativeness and satisfaction. The mediating role of satisfaction between tourist participation behavior and eWOM was also examined. Data were collected from 316 domestic tourists of Pakistan. This study found a positive link between firm innovativeness and tourist participation in online co-creation, resulting in tourist satisfaction. Furthermore, tourist satisfaction with the online co-creation process positively influenced eWOM about travel agencies. The mediating role of tourist participation in online co-creation with firm innovativeness and tourist satisfaction is confirmed. The mediating role of tourist satisfaction in the relationship between tourist participation in online co-creation and eWOM is also established. This study offered originality by testing and confirming the determinants and outcomes of online co-creation within a single framework. Specifically, it identified firm innovativeness as a firm-related determinant for online co-creation and eWOM as an outcome for firms, achieved when tourists are satisfied with their online co-creation experience.

]]> /jurnalpengurusan/article/smes-export-performance-the-effect-of-learning-orientation-and-innovativeness/?utm_source=rss&utm_medium=rss&utm_campaign=smes-export-performance-the-effect-of-learning-orientation-and-innovativeness Sat, 08 Oct 2022 05:39:59 +0000 /jurnalpengurusan/?post_type=article&p=1823 This study investigates the role of innovativeness and learning orientation on the internationalisation performance of small and medium entrepreneurial firms. Exporting has been the most appropriate mode of expansion into foreign market for SMEs due to lower risk and less resource commitment. The literature insists that future study should pay more attention on how SMEs improve export performance. Review of literature brings to the conclusion that innovativeness and learning orientation are pertinent in building the success of SMEs in export markets. Notwithstanding the existing investigation on the impact of innovativeness on performance, the results are inconclusive, reinforcing the need for investigation in the context of emerging market and SMEs. In addition, learning orientation composed of three dimensions namely managerial commitment, system perspective and openness and experimentation. Previous studies view learning orientation as summate of all three dimensions. Unlike previous studies, this study investigates the effect of each dimension on innovativeness. A conceptual framework was developed based on the resource-based view. Data were collected from small and medium business exporters in the manufacturing sector of an emerging market. A total of 220 respondents participated in this study. Data were analysed using structural equation modeling to test the hypotheses, and the results show that innovativeness is positively related to export performance. In addition, the findings reveal that managerial commitment is a function of innovativeness. System perspective, and openness and experimentation have no significant effect on innovativeness. Implications and limitations are also discussed in this study.

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