/jurnalpengurusan Sun, 09 Oct 2022 05:56:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/determinants-of-online-group-buying-behaviour-the-moderating-role-of-informational-social-influence/?utm_source=rss&utm_medium=rss&utm_campaign=determinants-of-online-group-buying-behaviour-the-moderating-role-of-informational-social-influence Sun, 09 Oct 2022 05:56:16 +0000 /jurnalpengurusan/?post_type=article&p=4220 This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit.

]]> /jurnalpengurusan/article/examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns/?utm_source=rss&utm_medium=rss&utm_campaign=examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns Sat, 08 Oct 2022 05:50:58 +0000 /jurnalpengurusan/?post_type=article&p=1871 Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of data analysis to assess the hypothesized relationships. The findings revealed that users’ trust in travel information provided by SNS is heavily linked with perceived values. Users are heavily reliant on SNS as they consider SNS as reliable avenues to obtain recent travel information at anytime and anywhere to aid their decision making. At the same time, they are still concerned that their personal detailss are being misused by others without their consent. The quantitative results delivered instrumental understanding to the tourism-related organizations regarding the significant factors affecting users’ trust in travel information provided by SNS. It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. Suggestion for future research is also presented.

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