/jurnalpengurusan Sun, 09 Oct 2022 13:02:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/factors-effecting-online-shopping-behaviour-with-trust-as-moderation/?utm_source=rss&utm_medium=rss&utm_campaign=factors-effecting-online-shopping-behaviour-with-trust-as-moderation Sun, 09 Oct 2022 13:02:43 +0000 /jurnalpengurusan/?post_type=article&p=4413 The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that are studying in HEC recognized universities in Punjab, Pakistan. Five hundred fifty questionnaires were used for analysis by using the partial least square equation modeling technique. Outcomes reveal that financial risk, product risk, and privacy risk significantly decrease online shopping behavior. Trust significantly enhances online shopping behaviour. Trust moderates between (product risk, privacy risk, and convenience risk) and online shopping behaviour. This research is the pioneering research that tests the moderating role of trust between financial risk, product risk, privacy risk, convenience risk, and internet buying behaviour by using TPB theory and SET theory.

]]> /jurnalpengurusan/article/examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns/?utm_source=rss&utm_medium=rss&utm_campaign=examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns Sat, 08 Oct 2022 05:50:58 +0000 /jurnalpengurusan/?post_type=article&p=1871 Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of data analysis to assess the hypothesized relationships. The findings revealed that users’ trust in travel information provided by SNS is heavily linked with perceived values. Users are heavily reliant on SNS as they consider SNS as reliable avenues to obtain recent travel information at anytime and anywhere to aid their decision making. At the same time, they are still concerned that their personal detailss are being misused by others without their consent. The quantitative results delivered instrumental understanding to the tourism-related organizations regarding the significant factors affecting users’ trust in travel information provided by SNS. It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. Suggestion for future research is also presented.

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