purchase intention – Jurnal Pengurusan

Green Advertising Appeal and Consumer Purchase Intention

Amirulilul — Tue, 11 Oct 2022 08:18:31 +0000

This study investigates the influences of various types of green message (self-benefit and other-benefit appeals) on consumers’ green purchase intentions among Malaysians and Iranians. In particular, this study examines whether the type of appeal affects consumers’ purchase intentions differently, and whether this effect is moderated by the consumer’s home country. A sample of 117postgraduate students was exposed to one of two printed hypothetical green messages promoting either self-benefit or other-benefit appeals. The results reveal that other-benefit appeal influences purchase intentions more than self-benefit appeal. Furthermore, green product purchase intention among Malaysian postgraduate participants is higher as compared to that of the Iranians. However, home country does not moderate the relationship between appeal type and purchase intentions. Both theoretical and practical contributions are discussed.

Muslim Consumers’ Attitudes toward the Advertisement of Non-Certified Coffee Shops

syazahzwni — Sat, 08 Oct 2022 10:38:24 +0000

In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising. Advertisements that portray value positions consistent with the intended consumers are likely to be more influential than advertisements that portray inconsistent values. This study intends to examine the relationship of consumers’ attitude functions (utilitarian, value-expressive, ego-defensive, knowledge), attitude towards advertising and purchase intention toward non-certified coffee shops amongst Muslim Postgraduate students in Malaysia. This study applied the Functional Theory of Attitudes to support this framework. Data were collected through self-administered surveys and a total of 242 usable responses were accepted for the purpose of this study. The results of this study show that the value expressive and utilitarian propositions significantly influence consumers’ attitudes toward the advertisement of non-certified coffee shops, whereas attitude towards advertising has a significant impact on purchase intention.

Perceived Risk and Trust in Purchase Intention towards Generic Drugs in Malaysia

syazahzwni — Sat, 08 Oct 2022 06:18:43 +0000

This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using SmartPLS version 3. The results showed that all six dimensions of perceived risk has significant influence on the intention to purchase generic drugs. Performance risk has the highest contribution towards perceived risk. Besides, the findings revealed that trust does not influence perceived risk but influence purchase intention. The results suggested that the mediation effect of perceived risk between trust and purchase intention is not significant. The findings provide significant implications to government, policy makers, pharmaceutical manufacturers and marketers in their quests to reduce the escalating pharmaceutical costs and to increase generic substitution rate.