relationship quality – Jurnal Pengurusan

Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance

asriwn — Tue, 31 Jan 2023 08:03:49 +0000

The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19.

Building SMEs Competitive Advantage in Export Markets: The Role of Human Capital and Relationship Quality

Nazira Adnan — Wed, 12 Oct 2022 03:16:04 +0000

Small businesses look for cooperative relationships with foreign partners to build competitive advantage in export markets. In addition, the ability of small businesses to compete is also strongly related to human capital specifically the managerial competences. This study aims to investigate the effect of managerial competences on the relationship quality, which in turn affects the competitive advantage of small business in export markets. Data were collected among small and medium manufacturers. A total of 228 small and medium businesses participated in this study. This study employs structural equation modelling approach for data analysis. The findings indicate that human capital is a function of relationship quality and competitive advantage. In addition, relationship quality is significantly related to competitive advantage. Finally, relationship quality partially mediates the relationship between human capital and competitive advantage. At the end of this paper, the conclusion and discussion are presented, and limitation and future study are discussed.

Relationship Quality and E-Loyalty towards Online Travel Agency (OTA): Social Exchange Theory Perspective

Amirulilul — Sun, 09 Oct 2022 18:24:00 +0000

Drawing from the social exchange theory, the study extends the merits model of ICTR and examine the correlation of communication, transaction, and relational on relationship quality and e-loyalty towards the online travel agency (OTA). The data for the present study were collected from 190 tourists in Sabah, Malaysia. For our data purification and paths analysis, we employed structural equation modeling using PLS-SEM. The initial analysis of the current framework produces strong nomological validity. The path-coefficient analysis indicates that all dimensions of communication, transaction and relational have strong correlations as reliable antecedents for both trust and satisfaction. Correspondingly, the findings indicate that both of our latent constructs of relationship quality positively influence consumers’ sense of e-loyalty towards OTA. The bootstrapping analysis also offers credence on the relationship quality of trust and satisfaction as a significant mediator for e-loyalty. Limitations and recommendations for future research are also discussed and noted.

Meneliti Kesan Tanggungjawab Sosial Korporat dan Imej terhadap Kesetiaan Pelanggan dalam Kalangan Pembeli Barangan Runcit

SITI HASLINA TON ZAINAL ABIDIN — Sat, 08 Oct 2022 20:57:18 +0000

This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research

Perbezaan Faktor Demografi ke Atas Komunikasi Pegawai-Subordinat, Kualiti Jalinan Hubungan, Tekanan Kerja dan Kepuasan Komunikasi di Jabatan Penjara Malaysia

syazwinaramjan — Sat, 08 Oct 2022 16:53:33 +0000

This study aims to identify whether there are differences between the demographic factors and research variables, namely superior-subordinate communication, relationship quality, work stress and communication satisfaction. The selected 447 respondents were from eight correctional institutions. The statistical analyses used to test the differences in demographic factors on variables were t-tests and One-way Analysis of Variance (ANOVA). The results showed the differences in terms of race and marital status on superior-subordinate communication. For relationship quality, there were differences in terms of race, marital status, academic qualification and designation. Gender and marital status differed in terms of work stress among the respondents. Marital status and designation differed in terms of the respondents’ communication satisfaction. It can be said that the single Malay respondents had a low perception on superior-subordinate communication and relationship quality. The single male respondents faced a higher level of work stress compared to female and married respondents. In addition, the single respondents holding junior officers’ posts had a low perception on communication satisfaction.

The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator

Nazira Adnan — Sat, 08 Oct 2022 07:17:48 +0000

This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationship between relationship quality and relationship equity. A total of 245 questionnaires were collected via purposive sampling from customers seeking tailoring services from SME tailoring businesses. The findings revealed that customer value co-creation has a statistically significant influence on relationship quality. In addition, relationship quality was also positively related to relationship equity. However, the moderating effect of customer personality trait was not significant. This study contributes to the existing literature on customer co-creation and personality traits of consumers in tailoring services of SMEs, particularly in explaining the relationship equity of consumers.