/jurnalpengurusan Sun, 09 Oct 2022 10:23:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/tourist-satisfaction-in-the-malaysia-tourism-industry-relationship-between-service-innovation-and-destination-image/?utm_source=rss&utm_medium=rss&utm_campaign=tourist-satisfaction-in-the-malaysia-tourism-industry-relationship-between-service-innovation-and-destination-image Sun, 09 Oct 2022 10:23:42 +0000 /jurnalpengurusan/?post_type=article&p=4380 Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destination image in the Malaysian tourism industry. Data collected through self-administered questionnaires from 550 tourists using a convenience sampling approach were subjected to a reliability test, followed by multiple linear regression analysis to assess the proposed research hypotheses. The findings show that four variables of service innovation (product innovation, process innovation, organisational innovation and marketing innovation) were significantly and positively associated with destination image that, in turn, reflected tourist satisfaction. Nevertheless, the nationality of the tourist had a mediating effect on the relationship between destination image and tourist satisfaction. Tourism practitioners could benefit from these findings when the principles they espouse are applied to tourism management. At the same time, academic researchers would derive a better understanding of the factors that enhance destination image and, ultimately, tourist satisfaction.

]]> /jurnalpengurusan/article/social-entrepreneurship-as-transformative-service-for-societal-well-being/?utm_source=rss&utm_medium=rss&utm_campaign=social-entrepreneurship-as-transformative-service-for-societal-well-being Sat, 08 Oct 2022 20:37:22 +0000 /jurnalpengurusan/?post_type=article&p=3798 Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-being has been identified as one of the emerging areas of priorities service research. Despite the potential, such research has been under researched. This article thus aims to contribute to the knowledge by conceptualizing social entrepreneurship as a model of transformative service through the integrated theoretical lenses of innovation, entrepreneurship and service research. This conceptual paper maps social entrepreneurship and social innovation in a continuum of transformative service according to the types of change and the values they bring to the organizations and/or to the society. This conceptualization enhances understanding of the social entrepreneurship and innovation constructs in relation to transformative service concept.

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