technology acceptance model – Jurnal Pengurusan

Pembangunan dan Penilaian Model Hasrat Mengguna Aplikasi Mudah Alih Penasihatan Penyakit Tanaman Lada Hitam

khairul23 — Sat, 15 Oct 2022 13:21:04 +0000

Studies of intention to use mobile applications in the agricultural domain remain untapped. The use of m-Agriculture such as mobile application would provide benefits to farmers upon them accepting and using the application. Therefore, this study aims at developed a model of intention to use disease advisory mobile application for black pepper crops (m-Naslada), validated the model of intention to use as well as developed m-Naslada prototype based on several factors from model of intention to use. Factors considered in the research model were Mobility, Simplicity, Subjective Norm, Compatibility, Self Innovation, Self Efficacy, Quality of Information, Interactive, Perceived Usefulness, Perceived Ease of Use and BI. A real survey was conducted by administering the instrument to 200 black pepper farmers in Sarawak. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach, post hoc statistical power analysis test and Global Goodness-fitness model (GoF) test. Results found that factors of Mobility, Simplicity, Subjective Norm, Compatibility, Self Innovation, Self Efficacy, Perceived Usefulness and Perceived Ease of Use influence Behavioral Intention. Based on post hoc statistical power analysis, this study delivered a real impact on the population of black pepper farmers. The results obtained from GoF test found that the model of intention to use can be used in this study. Overall, the model and instrument can be an indicator to measure BI on mobile applications for agricultural domain.

Factors Influencing E-Filing Usage Among Malaysian Taxpayers: Does Tax Knowledge Matters?

Nazira Adnan — Wed, 12 Oct 2022 05:43:45 +0000

The present study investigates whether tax knowledge influences the level of intention of individual taxpayers to use E-filing after four years of its implementation (2006 to 2009) in Malaysia. The study examines factors that might influence taxpayers’ level of intention to use E-filing based upon the theoretical framework of technology acceptance model (TAM); the theory of planned behavior (TPB); and the concept of tax knowledge. The survey was conducted on 228 individual taxpayers within the city of Kuala Lumpur in 2011 and shows that respondents have a high level of intention to use E-filing (4.34 out of 5). Empirical findings show that perceived usefulness, perceived ease of use and perceived subjective norms are positively associated, but perception on behavioral control and tax knowledge are not significantly associated with taxpayers’ intention to use E-filing. Since the Inland Revenue Board Malaysia (IRBM) is currently promoting the use of E-filing, the results may assist the IRBM to plan a more effective strategy of promoting E-filing usage among individual taxpayers in Malaysia.

Determinants of Online Group Buying Behaviour: The Moderating Role of Informational Social Influence

Nazira Adnan — Sun, 09 Oct 2022 05:56:16 +0000

This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit.