/jurnalpengurusan Wed, 02 Jul 2025 10:09:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/digital-transformation-in-hotels-a-meta-analysis-of-utaut-based-empirical-evidence/?utm_source=rss&utm_medium=rss&utm_campaign=digital-transformation-in-hotels-a-meta-analysis-of-utaut-based-empirical-evidence Tue, 01 Jul 2025 06:21:17 +0000 /jurnalpengurusan/?post_type=article&p=7693 This research conducts a meta-analysis of 14 empirical studies (published from 2021–2025) that used the UTAUT and UTAUT2 models to examine users’ behavioural intention toward hotel technology adoption. Employing the PRISMA protocol and Meta-Essentials software, we synthesised effect sizes for seven UTAUT constructs; Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit. All constructs exhibited significant relationships with behavioural intention (r = 0.20–0.28), albeit with substantial heterogeneity. Subgroup analyses revealed stronger adoption patterns among hotel guests compared to operators, as well as the greater influence of ease-of-use and enjoyment-related factors on mobile-based technologies and in Asian contexts. Theoretically, this study contributes specific insights into the UTAUT model’s validity in the hotel industry, highlighting contextual factors such as user type, technology type and regional digital readiness. The findings also offer practical implications for hospitality managers, system designers, and policymakers navigating the evolving landscape of guest-centric digital experiences.

]]> /jurnalpengurusan/article/understanding-technology-adoption-practices-among-malaysian-home-grown-food-and-beverage-franchisors-to-foster-business-growth/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-technology-adoption-practices-among-malaysian-home-grown-food-and-beverage-franchisors-to-foster-business-growth Tue, 05 Nov 2024 01:50:12 +0000 /jurnalpengurusan/?post_type=article&p=7472 Recently, franchising has emerged as a prominent avenue for business expansion, attracting numerous
entrepreneurs in local and international markets. While the prevalence of franchise businesses continues to rise,
some businesses struggle to achieve growth due to their failure to leverage technology effectively, thereby failing
to distinguish themselves from competitors. To remain competitive, franchisors must embrace technology in
franchise operations. However, existing literature predominantly focuses on technology utilisation within SMEs,
with limited insights into its application within the franchise sector. More importantly, studies on technology
adoption practices within the Malaysian franchise industry remain insufficient for business growth.
Understanding Malaysian franchisors’ technology adoption guide strategies for competitive market edge and
sustained growth. The present study aims to fill this gap by exploring the technology adoption practices of
Malaysian franchisors through qualitative analysis of six franchisor companies. Data collected through focus
group discussion and analysed using thematic analysis revealed four key themes: Product Management, Training
and Support, Business Communication, and Performance Monitoring. A new conceptual model for technology
adoption in Malaysian franchising is proposed, contributing fresh insights to the field. These findings can inform
policymakers, agencies, and franchise investors, enhancing strategies and programs to boost the franchise sector
in Malaysia.

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