Theory of planned behaviour – Jurnal Pengurusan

Examining the Influence of Departure Levy on Air Travel Intentions: An Empirical Study in Malaysia

asriwn — Thu, 01 Aug 2024 21:40:22 +0000

The introduction of departure levy in the airline industry is becoming a common practice globally, intending to generate revenue and address environmental concerns. However, the impact of these levy on passengers’ behaviour remains a topic of debate. To better understand the factors influencing Malaysian airline passengers’ behaviour in response to departure levy, the Theory of Planned Behaviour (TPB) was employed in a survey of 412 respondents. The research employed multiple regression analysis to examine the relationships of variables. The survey revealed some insightful findings. Firstly, positive attitudes towards departure levy were found to be strongly correlated with their propensity to use airline services. Secondly, passengers perceived behavioural control strongly influenced their behaviour. Thirdly, the passenger’s perception of departure levy was found to be a key factor in determining the likelihood of using airline services. These findings provide valuable insights into the impact of taxation measures on passenger behaviour and can inform evidence-based airline economic development policies. Understanding passengers’ attitudes towards departure levy helps policymakers and stakeholders identify potential revenue streams, boosting airline economic viability, especially during industry disruptions. Insights into levy perceptions impact ticket pricing strategies, helping airlines optimize revenue while staying competitive. Policymakers can use behavioural insights to design sustainable aviation policies, promoting air travel while addressing environmental concerns.

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Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

Nazira Adnan — Sun, 09 Oct 2022 05:49:18 +0000

This study investigates the perception towards renewable energy use in Malaysia. A survey of in the Klang-valley area yield responses from 200 respondents. Then, the data were analysed using exploratory factor analysis and multiple regression analysis. Five factors emerge from the factor analysis namely relative advantage, perceived behavioural control, ease of use, awareness, and benefit-cost trade-off. Multiple regression analysis is conducted to examine the explanatory power of these five factors in predicting the intention to use renewable energy. Results of the analysis show that 1) relative advantage and perceived behavioural controls positively mediate attitude towards renewable energy and 2) attitude positively mediates intention to use renewable energy. However, ease of use, benefit-cost trade-off and awareness positively but directly influence intention to use renewable energy. In conclusion, this study contributes to the literatures on social barriers to renewable energy in emerging nations and on theory of planned behaviour.

Exploring Households’ Recycling Behaviour in a World Heritage City, Melaka

Nazira Adnan — Sat, 08 Oct 2022 06:02:05 +0000

The aim of this study is to examine the determinants of household recycling behaviour from the perspective of the Theory of Planned Behaviour (TPB). Attitudes towards recycling, subjective norms, perceived behavioural control, commitment to the environment and intention to recycle were hypothesised to explain recycling behaviour. Data was collected using stratified sampling via a questionnaire survey involving 444 households from Melaka. The model was validated and tested using structural equation modelling. The findings confirmed that all the hypotheses developed were supported, with an R2 value of 66.7%. This study contributes to the field by introducing a new perspective on research into recycling behaviour, incorporating an additional variable, commitment to the environment, in the TPB model. It provides new empirical findings for government policy makers and other agencies to help develop policies and regulations in relation to the sustainability of household recycling behaviour. It is recommended that other variables be included and a longitudinal research design adopted to overcome the limitations of this study in future research.