/jurnalpengurusan Sat, 08 Oct 2022 20:37:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/social-entrepreneurship-as-transformative-service-for-societal-well-being/?utm_source=rss&utm_medium=rss&utm_campaign=social-entrepreneurship-as-transformative-service-for-societal-well-being Sat, 08 Oct 2022 20:37:22 +0000 /jurnalpengurusan/?post_type=article&p=3798 Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-being has been identified as one of the emerging areas of priorities service research. Despite the potential, such research has been under researched. This article thus aims to contribute to the knowledge by conceptualizing social entrepreneurship as a model of transformative service through the integrated theoretical lenses of innovation, entrepreneurship and service research. This conceptual paper maps social entrepreneurship and social innovation in a continuum of transformative service according to the types of change and the values they bring to the organizations and/or to the society. This conceptualization enhances understanding of the social entrepreneurship and innovation constructs in relation to transformative service concept.

]]> /jurnalpengurusan/article/how-does-transformative-social-service-develop/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-transformative-social-service-develop Sat, 08 Oct 2022 05:51:28 +0000 /jurnalpengurusan/?post_type=article&p=1873 How does social innovation, in the form of transformative social service, develop within a social organization? In this study, we define social innovations as new ideas that are aimed at meeting social goals, which are typically diffused and mobilized by social organizations through their social services. Although there are a number of established social organizations in Malaysia, little is known about how their services have evolved or are diffused, particularly those that are transformative in nature. This lack of understanding can lead to ineffectiveness of social innovation implementation and might compromise the achievement of the intended social purpose. Using the integrated perspectives of process theories of service development, service innovation and firm development, as well as the concept of transformative service, this qualitative historical-processual case study explained the development of transformative services of Majlis Amanah Rakyat (MARA) (translated as the Council of Trust for the People), a prominent Malaysian social organization, from its inception in 1965 until present. Data were collected through in-depth interviews of key people of MARA as well as through analyses of published documents. The study found that MARA’s three foundational services of entrepreneurship development, education and investment have evolved over time in stages, together with the development of MARA as an organization. The services were developed based on the blueprints set out by MARA and the national policy since the early days. These findings establish the link between the concept of innovation and service development to social firms development, and thus overcome some managerial and policy issues of promoting effective management and institutionalization of social organizations.

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