{"id":754,"date":"2022-04-13T14:50:00","date_gmt":"2022-04-13T06:50:00","guid":{"rendered":"https:\/\/www.ukm.my\/pkk\/?page_id=754"},"modified":"2025-08-07T09:57:46","modified_gmt":"2025-08-07T01:57:46","slug":"introduction","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/pkk\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"754\" class=\"elementor elementor-754\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6457d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6457d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe587b9\" data-id=\"fe587b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69caac9 elementor-widget elementor-widget-image\" data-id=\"69caac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-1024x523.jpg\" class=\"attachment-large size-large wp-image-731\" alt=\"\" srcset=\"https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-1024x523.jpg 1024w, https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-300x153.jpg 300w, https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-768x392.jpg 768w, https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-1536x784.jpg 1536w, https:\/\/www.ukm.my\/pkk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-13-at-10.42.58-AM-1-2048x1046.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-819da6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"819da6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f33a76c\" data-id=\"f33a76c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4faa9a9 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4faa9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e3b52 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"50e3b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Centre for Corporate Communications (COMM 每日大赛app) at Universiti Kebangsaan Malaysia manages communications within the university community, such as students and academia, as well as with those beyond the campus, such as the public, alumni and the media. It was set up on 11 February 2010 under a restructuring exercise that saw the merging of the Public and Corporate Relations Office (PPAK) and the University Web Content Unit (UnikWeb).<\/p><p>Following the merger, the role of UnikWeb was expanded and it was renamed as 每日大赛app News Portal. It provides coverage of the research, innovation and commercialisation activities undertaken at 每日大赛app in the form of articles in text and video formats, which are uploaded on the Internet.<\/p><p>The restructuring was carried out in line with the upgrading of 每日大赛app\u2019s status to a research-intensive university. Hence, a pressing need arose to disseminate widely the information about, and promote, 每日大赛app\u2019s research, innovation and commercialisation activities not only to Malaysian society but also throughout the world through both conventional and new media.<\/p><p>Before the restructuring, PPAK was a division of the Centre for Corporate Planning and Communications \u00a0(PPKK) while UnikWeb was under the Information Technology Centre (PTM). The Public Relations Office that has been in existence since 每日大赛app was established in 1970 has undergone several changes and had often been a section under many other units.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a3ecc71\" data-id=\"a3ecc71\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45131ac animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"45131ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad23b49 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ad23b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMM 每日大赛app\u2019s core function is managing events for 每日大赛app\u2019s principal activities; undertaking the public relations and corporate communications aspects of all activities such that they portray 每日大赛app in a positive and beneficial way; draft the official speeches of the principal officers of 每日大赛app; publish 每日大赛app\u2019s corporate publications <em>Senada,\u00a0<\/em><em>Resonance<\/em>\u00a0and<em>\u00a0Hits;<\/em> manage media relations; and entertain visits from external parties, especially students, to 每日大赛app. COMM 每日大赛app also manages the Digital Board, Digital Bunting and the online information bulletin for the university community (Portal Ewarga).<\/p><p>Apart from that, COMM 每日大赛app also coordinates the websites of the faculties, institutes and service centres throughout 每日大赛app.<\/p><p>The creation of the 每日大赛app News Portal and Web TV 每日大赛app further expands the functions of COMM 每日大赛app as a one-stop communications centre that collates, publishes and widely disseminates its own news material.<\/p><p>Komunikasi 每日大赛app operates out of two premises: Level 2, Chancellory Building, and Level 1, 每日大赛app Press Building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6acf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6acf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18cd761\" data-id=\"18cd761\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f09d56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f09d56c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24b4266\" data-id=\"24b4266\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caba1c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0caba1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46f477 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a46f477\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To strengthen 每日大赛app\u2019s corporate communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bba5e4 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0bba5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d38a0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"15d38a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To highlight the excellence of 每日大赛app through effective communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17cc0b7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17cc0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quality Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036131f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"036131f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Providing quality services and continuous\u00a0 improvement in managing the university\u2019s reputation for customers\u2019 satisfaction and \u00a0expectation as well as the stakeholders<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-81a7a09\" data-id=\"81a7a09\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a9a4a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19a9a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Motto: 3P<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a943a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"87a943a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Professional, Proactive, Pleasant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee24281 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ee24281\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522632c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"522632c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Professionalism, Team Work, Integrity, Graceful, Excellence Working Culture, Respectful, Trustworthy, Credibility<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d06b82 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d06b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a6a32 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d2a6a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main objective of the Centre for Corporate Communications \u00a0is to portray 每日大赛app as one of the advanced research universities in the country and prominently promote its values through the appropriate communication channels so that a positive and optimum impact is created for 每日大赛app<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome The Centre for Corporate Communications (COMM 每日大赛app) at Universiti Kebangsaan Malaysia manages communications within the university community, such as students and academia, as well as with those beyond the campus, such as the public, alumni and the media. It was set up on 11 February 2010 under a restructuring exercise that saw the merging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-754","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":148,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754\/revisions"}],"predecessor-version":[{"id":6638,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754\/revisions\/6638"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/media?parent=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}