每日大赛app

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Training

We conduct SBCC training for stakeholders, including government agencies, academic institutions, NGOs, and other relevant organisations.

Overview

Empowering Change
Through SBCC Training

Health behaviour challenges often arise from a lack of awareness, misconceptions, or resistance to change, which can make it difficult for organisations and teams to encourage sustainable behavioral shifts. Through Social and Behaviour Change Communication (SBCC) training, we equip these groups with the knowledge and tools to address these challenges.

What is Social Behaviour Change Communication (SBCC)?

SBCC uses
strategic
communication to drive measurable behaviour and social change.

SBCC, sometimes referred to as 鈥淪BC鈥 or Communication for Development (C4D)

SBCC employs a systematic process beginning with formative research and behaviour analysis, followed by communication planning, implementation, monitoring, and evaluation.

Are you unfamiliar with SBCC?

The Impact of SBCC

Enhances Health Literacy

Encourages Behaviour Change

Creates Supportive Environments

Empowers Individuals & Groups

Drives Organisational Growth

Are you unfamiliar with
SBCC?

We ensure our training is accessible and straightforward, avoiding excessive technical jargon. 聽Prior to the training, we will provide a learning needs assessment to all participants, in order to understand the level of SBCC training that your organisation requires

What will you gain? Who Should Attend? Training Format Training Timeline Training Fee Our Trainers

What will you gain from our training?

Essential SBCC skills and techniques

Equip participants with essential SBCC skills and techniques for intervention planning.

Ability to design and implement

Enhance the ability to design and implement effective communication strategies and intervention.

Measuring and evaluating the impact

Gain insights into measuring and evaluating the impact of communication efforts.

Skills to address and influence

Foster skills to address and influence social behaviours positively.

Who Should Attend?

Healthcare professionals

Communication specialists

Nonprofit organisations

Policy makers or decision makers

Researchers & Academics

Corporate HR Professionals

Not sure if the training is right for you?

We welcome individuals and organisations from other sectors who are interested in making an impact towards sustainable behaviour change. Please feel free to contact us to discuss your specific needs and explore how our training can benefit your organisation.

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Training Format

Our training format is conducted in-person workshops. The session will be based on interactive learning and hands-on approach. Details regarding the duration of the training and the number of participants are provided below:

Training Timeline

Understand the problem

  1. Identify behaviours to change, the individuals involved, and the motivating factors and barriers
  2. Segment the target audiences
  3. Determine the drivers and influencing factors behind the behaviours needing change
  4. Develop a target audience profile

Design intervention strategy

There are three SBCC strategies:

  1. Behaviour Change Communication
  2. Social and Community Mobilisation
  3. Advocacy

The most effective campaigns use multiple strategies to address different layers of the Socio-Ecological Model.

Create messages and material

Developing key messages:

  1. Asses the target audience's drivers and barriers.
  2. Communicate the "Reason Why" and "Call To Action".

Create a Creative Brief.

Produce Creative Materials.

Pretest materials for appeal, credibility and resonance with the target audience.

Implement and monitor

Implementation - Coordination and execution of activities.

Monitoring - Ensures activities are conducted on schedule, using the planned inputs (quantity and quality), and producing desired outputs.

Evaluate and replan

Evaluation - Assesses if activities and outputs are achieving the campaign's behavioural objectives.

Questions progress against the campaign's behavioural and communication objectives.

Can be conducted during the campaign (midterm evaluation) and at its conclusion (final evaluation).

Number of participants

To maintain quality, we limit the number of participants to between 20 and 30 pax. If you have a larger team, please contact us to discuss arrangements.

Training Fee

Training costs vary depending on the program and format. Please contact us for detailed pricing information and payment options.

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About our trainers

Training costs vary depending on the program and format. Please contact us for detailed pricing information and payment options.

Assoc Prof Dr Emma Mirza Wati Mohamad

Expertise: Health Communication

Emma has over 20 years of experience as an academic and health communication researcher. She is passionate about exploring how communication can be utilised as a tool to nurture positive health behaviours and strongly believes in the importance of health literacy in empowering society to make informed health decisions.

Dr Arina Anis Azlan

Expertise: Health Communication & Communication Behaviour

Dr Arina Anis Azlan - With more than 10 years of experience, Anis specialises in health communication and behaviour change, with a strong enthusiasm for how people engage with health information and its impact on their actions. Her work designs effective SBCC interventions to drive sustainable change and improve public health outcomes.

Interested?
Enquire more here!

For Services & Programs

Contact us

For Collaboration for Impact

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Contact us for more!

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  • Aliff Ahmad

    Project Manager

  • Dr. Neevaarthana Subramaniam

    每日大赛app Post-Doctoral Researcher

  • Dr. Surendran Rajaratnam

    Fellow 鈥 每日大赛app

  • Dr. Daniella Maryam Mohamed Mokhtar

    Fellow 鈥 每日大赛app

    Daniella Mokhtar is a senior lecturer teaching Psychology at the Faculty of Social Sciences and Humanities. She obtained a Bachelor`s Degree in Psychology and Masters in Industrial and Organisational Psychology from Universiti Kebangsaan Malaysia. She completed her Ph.D in Occupational Health Psychology at the University of Sheffield, United Kingdom where she wrote her thesis on workplace bullying.

  • Associate Professor Dr. Emma Mirza Wati Mohamad

    Director

    Emma has 20 years of experience as an academic and a health communication researcher. She is passionate with the role communication to nurture positive health behaviours and strongly believes in the importance of health literacy to empower society in making informed health decisions.

  • Dr. Arina Anis Azlan

    Deputy Director

    Arina Anis Azlan is a lecturer at the Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia. Her research interests are in health communication, information management and communicative behaviour among publics. She is currently involved in several research projects focusing on health communication and strategic communication to publics.